One Startup Idea, One Sales Technique, One Marketing Strategy

How to make a viral marketing campaign for your product

Welcome to The RAHMAN EFFECT,

News Letter Collaboration

In this week’s newsletter, we will explore.

1 Startup Idea,1 Sales Technique,1 Marketing Strategy.

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Let’s Dive into the Topics.

One Startup Idea

Sea Moss Gummies

As more and more people are becoming health conscious the market size of health supplements is growing Year on year. As of 2023, the total market size of health supplements in India is 157 Billion INR and growing at a rate of 13.49% YOY.

Sea Moss Gummies

Sea Moss is a sea Algae that is rich in nutrients and used in health supplements and as a thickening agent in foods.

Recently there has been a lot of hype near the Sea Miss Gummies which we saw in the Exploring Topics.

Links That will help you get started

One Sales Technique(Hammock Effect)

According to studies, your buyers will pay attention to about 70% of the information in your sales pitch and their attentions will be on the peak at the end of the pitch.

In the middle their attention will be the least and if you don’t spike their attention and focus they will remember very little.

When you plot their attention levels in a graph you will get a Hammock Shape.

This Hammock Effect persists in all types of communications like Mail, Phone calls, Meetings, etc.

Hammock Effect

So how do you peak their focus and attention?

You can use a technique called “Grabbers” which is used in the middle of your pitch to re-engage your buyer.

Example: Before starting your sales pitch tell them 3 numbers and gradually explain what all those numbers are in the pitch.

This action should be short and the numbers should be focused on your buyer’s point of view.

50% Sales Increase

25% Customer Retention

10% Savings

One Marketing Strategy-Turn Your Product into a Challenge

If you create viral marketing the problem is that it is difficult to tell what the company has to offer.

If you are a clever marketer your video might not necessarily explain your product or even tell customers to buy.

How to turn your product into a viral marketing?

GoPro does an amazing job of turning their product into a challenge every chance they can get with the help of UGC(User-generated Content).

Their recent challenge #GoProAwards, invites the customer to submit their Wet GoPro photos and videos of the summer to the “Get Wet, Get Paid” Challenge.

Get Wet Get Paid Challenge

This does 2 things one is a fun way to use GoPro and the content created is most organic. Hence this is an amazing way to build brand awareness through real-life use cases and reviews.

While GoPro is not a startup you can also use this marketing strategy in your business.

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