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Two Copywriting Techniques, One Marketing Technique, and One Sales Technique
The Rahman Effect
12 Mar
Welcome to The RAHMAN EFFECT,
You don't want to miss this newsletter! It's packed with awesome techniques that will help you grow your business like never before.
so, Lets dive in…..
Copywriting Technique:1. Headline Formula
The headline is the most crucial element of your copy because it determines whether your readers will keep reading or not as it is the first thing that they see.
As per Copyblogger, 80% of people will read your headline, but only 20% will read the rest of the content. This highlights the importance of crafting headlines that are eye-catching, intriguing, and offer value.
Using proven headline formulas can improve your writing. Here are some examples for blog posts, landing pages, and emails.
- How to [Achieve a Desired Outcome] in [Time Frame]
- [Number] Ways to [Achieve a Desired Outcome] Without [Undesired Action]
- [Number] [Topic] Mistakes You're Making (And How to Fix Them)
- How I [Achieved a Desired Outcome] in [Time Frame] (And How You Can Too)
- What [Authority Figure] Can Teach You About [Topic]
- How to [Achieve a Desired Outcome] Even If [Obstacle]
Copywriting Technique:2. Problem-Agitate-Solution (PAS)
People buy solutions, not features. To effectively market your offering, it is important to understand your audience's pain points and position your product/service as the ultimate solution.
Problem: "Are you tired of losing track of your important documents?"
Agitate: "Lost paperwork can lead to missed deadlines, frustrated clients, and financial penalties."
Solution: "Our secure cloud storage system makes it easy to organize and access your files anytime, anywhere."
One Marketing Technique: Social Proof
Social proof is a psychological phenomenon where people tend to imitate the behavior or opinions of others, particularly in situations where they are uncertain or influenced by social norms.
Example of social proof
As a business owner, you can utilize social proof to promote your product or service by showcasing testimonials, reviews, ratings, endorsements, or case studies from satisfied customers or experts in your industry.
Social proof is powerful for building trust and credibility with potential customers. BrightLocal survey shows that 91% of consumers trust online reviews as much as personal recommendations, and 68% of consumers prefer to buy from businesses with positive reviews.
Sales Technique: The FAB Formula
When creating a sales pitch, use the FAB method: Features, Advantages, and Benefits. Explain what your product does (feature), how it helps solve a problem (advantage), and the positive impact it has on the customer (benefit).
Example:
Feature: Our software automates your email marketing campaigns. (Focuses on function)
Advantage: You can save time, money, and effort by letting our software handle the email creation, delivery, and tracking. (Highlights positive outcome)
Benefit: This leads to more leads, conversions, and sales for your business. (Connects to ultimate value)
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