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- Why sales funnel is important for entrepreneurs?
Why sales funnel is important for entrepreneurs?
How to build a sales funnel to increase conversion?
The Rahman Effect
27 Feb
What is a Sales Funnel?
Whatever your business might be all potential customers will ask similar questions and undergo similar steps toward determining whether or not they buy from you.
When you visually represent your potential customer’s journey you can call this chart a Sales Funnel.
With the help of a sales funnel, you can get valuable insights into your customer journey and you can prepare your sales team according to this. If you have a good idea about this you can increase sales conversion easily.
The AIDA Model
The AIDA Model
A basic sales Funnel includes 4 steps
Awareness: When you make potential customers aware of your product or service
In this stage, your main goal is to reach your people who haven’t heard about your company but might be a potential customer.
Tools Used
Landing Pages, Signup forms, Google Ads, Meta Ads, Social Media, etc.
Interest: At this stage, the number of prospective customers will decrease so you have to provide crucial information about your product and service What benefit does your customer get from it?
Tools Used
Email Marketing, Webinars, Facebook Pixels, Marketing Automation etc.
Desire: Now your potential customer knows if they need your product or service. If it is a ‘YES’ they will move to the action stage.
Tools Used
Segmentation: Filter the customer based on their willingness to purchase your product or service.Ex: Will buy within 1 month,3 months, 6 months, etc.
Action: The Final step of the funnel is the Action where they know they will need your product or service and now is the time to Buy it.
Tools Used
Sales Emails, Remarketing, Abandoned Carts, Follow-ups etc.
